History-Making Online Balloting and Unit Selection
Even during a global pandemic and Recovery Movement Control Order (RMCO) in place, Malaysians are eager to get in on the opportunity to acquire great residential properties. One such residential development that has received an overwhelming response from the public that it was sold out within 24 hours is the Phase 1 of Starling located in the award-winning modern township Bandar Rimbayu by IJM Land.
This was made possible by property platform MHub which made history with IJM by organising Malaysia’s first online balloting event (7 June ‘20) and subsequently first online unit selection (13 June ‘20) by the selected buyers.
Starling Phase 1 is first of the four-phase 56.68 acre residential development consisting of 680 home units including an array of green areas, infrastructures and communal space with a GDV of RM 500 million. During the launch of Phase 1, more than 500 homebuyers signed up for the project which consists of 125 available Type A units offering 20’ x 60’ landed flexi homes and boasting a large 1,621 sqft built-up fit for any family to enjoy.
Priced from RM 656,800, Starling Phase 1 homes come with 3 bedrooms and 3 bathrooms that are perfect for young families who desire for a quality and modern lifestyle. Designed for the modern contemporary needs of these families, Starling presents a stylish finesse and trendy colour schemes to its physical outlook while featuring an open plan layout for the living room, dining room and kitchen.
As yet another promising development to elevate the lifestyle of their people, Starling has taken into consideration the ever-evolving urban way of life while meeting the needs of families in their journey of enjoying life’s best moments.
Due to the abundant space in Starling, residents are able to conduct their leisure activities in peace within their own spaces where they are segregated from neighbors. The architecture design of Starling also provides conducive ventilation and generous natural lighting to make residents feel free and unconfined. With families encouraged to stay at home in this new norm, the readily-available high-speed broadband infrastructure will be crucial for residents to stay connected with the world. Without compromising on security, the development is located in a guarded community with two dedicated entrances. The 16 acres of open spaces within the neighbourhood with a 2km jogging path also encourages a healthy lifestyle.
“We think that the positive reception of Starling Phase 1 is due to it fulfilling the needs of modern homebuyers. At IJM Land, we have always tried to think further and predict future trends that would significantly improve the lives of our residents while also providing homes that are affordable and good value for money,” said Mr. Chai Kian Soon, Senior General Manager of Bandar Rimbayu.
The pandemic has proven that now more than ever, digitization has become more crucial in our lives at the turn of the decade. To connect with a digital-centric audience and to keep both homebuyers and employees safe, Bandar Rimbayu has taken extra steps to digitize their consultation and engagement processes to include taking clients through virtual 3D walkthroughs of the development and units, while also providing them with the digital masterplan as a reference.
Succeeding the sold out response of Starling Phase 1, Bandar Rimbayu conducted a balloting session for unit selection with a twist in lieu of the current restrictions. Their first-ever live balloting session was streamed on their official Facebook page on 7th June 2020. From over 500 registrants, 190 lucky ones were selected for the balloting that was live-streamed to provide an unbiased and transparent process for registrants.
Following the announcement of Home Ownership Programme (HOC) 2020, a government initiative to support homebuyers and encourage the purchasing of properties, Starling had since been one of the properties listed under this scheme. Therefore, homebuyers may enjoy a minimum 10% discount on the purchasing price on top exemption of stamp duty for Memorandum of Transfer (MOT) and loan. Additionally, purchasers are entitled for free legal fees for both Sales and Purchase Agreement (SPA) and loan.
“This is definitely a challenging year for everyone, but it only proves that in today’s age, our lifestyle changes rapidly due to external circumstances. As a visionary property developer, we have adapted and embraced digitization to provide our residents and homebuyers with safe and efficient solutions, including home-viewing up to finally buying a home in a desirable location which is Bandar Rimbayu,” Chai added.
Starling Phase 2 which consists of 148 units of Type B homes (20’ x 60’) is now open for registration.
For more information, log on to www.rimbayu.com.